Sheila Cross’ Pleasanton Real Estate Blog

You know, it’s funny. In the last year or so, the Real Estate industry or Business, whatever you want to call it has been a hot topic, even more than usual.

I have worked in this industry for ten years through the “hay day” and into the “new” market. What has changed? Well…

For me not a whole lot We still are a service based industry. I never considered myself a salesperson, the agents that I have trained can attest to that. We don’t have anything to sell, our clients do, nor do we have anything to buy. I am still the same Consultant and Facilitator that I was before, only now I am in higher demand.

When I meet with a client for the first time the meeting is the same now as it was 3 or 7 years ago, I let them know that my job is to explain the realities of the market and make them a better buyer or seller. Staying current on trends on my market area and being a strong negotiator are valuable in any economy.

Real Estate is fun to talk about whether you really do know what you are talking about, or think you know what you are talking about. Just turn on the news and there it is, but what are they saying? When they are giving you national housing statitics do they really matter to you? The answer is, it depends. Every area has its own market so while it is interesting to watch the news and listen to the talking heads read the teleprompter, think to yourself does this apply to my market? What are we seeing?

Like I said, I am still doing the same job I have always done, with ethics and integrity as my compass and I know that I am not alone because most of the same people that I started in this industry with that were here before me and taught me some of these lessons are still here too doing the same job too, and the ones that never learned them are no longer here. I guess that is what is “new” in this market.